Art stirs the soul, awakening deep emotions while marketing weaves these sentiments into a tapestry of persuasion, compelling one to action
Bold Lab is a women's hygiene product line designed to empower women by boosting their confidence and enhancing their quality of life. The inception of Bold Lab was deeply personal, inspired by a loved one's struggle with self-esteem issues due to persistent body odor.
This product received funding of approximately $50,000 from the Korean Government, specifically the Korea SMEs and Startups Agency (KOSME), as part of the Youth Entrepreneurship Academy program.
Under the slogan "Just the way we are - bringing you nature ingredients," Bold Lab aims to address body odor related to the female menstrual cycle using natural solutions.
Our products proudly feature the EWG green level certification and include natural ingredients like rosemary oil, jojoba seed oil, dandelion leaf extract, and pomegranate lactobacillus extract, specifically formulated to support women's needs.
As the CEO of a one-person enterprise, I played a pivotal role in every aspect of the business, from initial planning and research to design, marketing, and manufacturing.
A primary emphasis was placed on crafting an exceptional unboxing experience. Removing the upper cap displays all the ingredients, underscoring our commitment to ingredient transparency. Additionally, the 3D design of the bottle and instructions offer users a sense of personal space, contributing to a sense of stability and tranquility.
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